Blu is a discretionary investment manager based in Greater London. Blu began as a private office to manage the assets of the founding family and has since grown to manage the investments for our clients in the Netherlands and the UK.

Our investment philosophy is distinctive because we do not rely on forecasting to optimise our strategy. Portfolios are positioned passively during stable or rising market conditions, yet de-risked and repositioned swiftly when volatility rises.

For financial advisers, Blu offers a range of model portfolio solutions designed to support a broad spectrum of client objectives and risk tolerances. Drawing on more than a decade of experience in delivering discretionary and MPS solutions, our UK offering comprises six model portfolios with a strong and consistent track record.

Our award-winning service offering is exceptional because we invest alongside our clients, ensuring interests are aligned and relationships are built on trust.  Blu is authorised and regulated in the United Kingdom by the Financial Conduct Authority (FCA). Group-wide assets under management (AUM) are greater than £2 billion.

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